Integrity
We shall do the right thing at all times and in all circumstances.
Service excellence
We shall endeavour to ensure the highest standards of service to our clients.
Accountability
We shall accept responsibility for our performance and disclose the results in a transparent manner.
Trust and mutual respect
We shall value the diversity of persons, ideas and choices and promote benevolence to our stakeholders.
Transparency
We shall subscribe to the highest standard of honesty and openness in our processes.
Partnership
We shall commit to building quality long-term relationships with our employees, agencies and clients.